Promutuel Insurance — Montréal en Lumière

For more than 20 years, the Montréal en Lumière winter festival has been a fixture of the Montréal landscape. In 2018, L'Équipe Spectra entrusted us with creating a striking and memorable brand activation for Promutuel Insurance.

Festivalgoers braving the February cold were invited to have their picture taken in front of the illuminated Ferris wheel. Their photo was immediately displayed on the photographer’s large, illuminated balloon. They were then directed to the Promutuel Assurance booth to share and print their souvenir photo featuring the sponsor’s branding.